Media relations
Media such as newspapers, radio, television and the internet represent the public. Many associations are not used to working with the media. However, media relations are important.
Local newspapers often announce the dates of events held by associations or report on special events from an association’s life. Regular contacts with journalists are helpful. Many associations have a separate function within the committee that is responsible for public relations.
Further information on important aspects of this sub-topic can be found at the bottom of this page.
Media such as newspapers, radio, television and the internet represent the public. Media work may be unfamiliar for many associations, however in some instances, it is important. Regular contact with the media can be very useful, particularly in the local environment. Local newspapers announce the dates of events or report on special events from the association’s life. It is advisable to appoint a contact person for the media.
Media such as radio and television are undoubtedly of great importance in our society. Even associations have to do occasional media work, preferably in the local media. This usually happens through media releases. Media conferences only make sense for very important events.
For special occasions to which the media are invited, a press kit will be prepared. It contains the most important documents for the media representatives, including a list of contact persons. The texts should be informative and concise and the photo material easily usable. Press kits can be given out at an event or delivered to the media representatives on request.
If an association wants to grow, it has to attract new members and inform them about its services. Depending on the type of association, different means are suitable for the recruitment of members: Campaigns and events, newspaper articles, brochures, newsletters or mailing printed matters. It is important to address potential members directly and specifically.
A media conference should only be convened for extraordinary events that are of interest to a broad public. In this case, journalists from newspapers and local radio stations are invited. These days, journalists are under a lot of stress like everybody else and attend media conferences only based on personal contacts and invitations.
Media such as radio and television are undoubtedly of great importance in our society. Even associations have to do occasional media work, preferably in the local media. This usually happens through media releases. Media conferences only make sense for very important events.
For special occasions to which the media are invited, a press kit will be prepared. It contains the most important documents for the media representatives, including a list of contact persons. The texts should be informative and concise and the photo material easily usable. Press kits can be given out at an event or delivered to the media representatives on request.
Storytelling describes the activity of sharing stories. Stories help to capture interest and hold people’s attention – if they are short and easy to understand. Storytelling has long been used in marketing, journalism and education. Associations can use success stories, stories of overcoming challenges or just funny experiences to illustrate their core messages and values, to appeal to new members and to promote loyalty among existing members. Stories can be told with words and images on a website, in social media and flyers, at the general meeting, during excursions or other meetings.